Coming Event
China Contact Forum at WTM
November 14, 2007
registration for morning session
Why Outbound Tourism?
The inbound Chinese guest market is huge in both traffic and dollar terms. In 2006, 34 million outbound Chinese travelers spent $22 billion internationally.That the numbers will rise is not in question - only how much and how quickly. Pent-up demand for traveling to the USA is particularly strong. Half a million Chinese travelled to the USA in 2006 and the US Department of Commerce expects the number to grow 20-30% annually. As of September 2007, speculation that the USA and China will soon sign a tourist visa agreement has intensified. It sends a signal to the tourism industry in the USA -it is times to develop a China strategy.
Many American tourism bureaus and destinations are wondering exactly what to do next. For those in search of a strategic approach, New York-based China Prospects, managed by a veteran China business specialist, can provide answers, and a highly effective approach to outbound China tourism marketing.
In partnership with China tourism market entry specialist ChinaContact, we can also develop and manage programs for representation, marketing, sales and brand building in China, and for executive coaching and staff training in the USA. China Prospects’ approach draws upon the combined 60 years of China operations experience of the three senior people, and their extensive networks of China travel agents, travel trade, public relations firms, and overall contacts and expertise. Services include:
Advisory
Product development concept and execution support
- briefing on the current environment for marketing to Chinese travellers, and typical behavior and preferences of different segments of the Chinese outbound market
- product development: design of services catering to preferences of Chinese guests
Marketing Collaterals
Development of in-language content and formats
- materials that use colors, language, tone and manner that capture the attention of the Chinese travelers you target
Training and Support
Management and staff training
- best practives in building relationships and managing communications with Chinese organizations
- communications and guest service training including topics such as:
- recognizing and pronouncing Chinese names
- what to expect in written and spoken communication
- greetings, customs, etiquette
- high-level service that respects the needs and preferences of Chinese guests
In-Market Support
Where permitted by Chinese regulations, promotion of destinations in China, organization of FAM tours, relations with travel and targeted media in China
- provided in affiliation with China and UK-based China tourism consultancy ChinaContact
- coordination with Chinese outbound wholesalers, relevant associations and agencies in China Media outreach
- marketing plans and PR programs targeting travel trade and consumer media in China
