China Business Strategy China Prospects Inc.

Our Services

Since 1978, when China's economy opened to interaction with the rest of the world, countless companies have found a way to profit by doing business in China. Many others have lost their shirts, their sanity and their patience. What's the difference between these two groups?

Define realistic objectives so you can think strategically

Focus early on understanding China's industry structure, so you can more efficiently find your place in it.

Begin with Market Snapshot

  • consultation to review your current position;
  • an orientation to your industry landscape - an overview of your competitive environment conducted via extensive research of Chinese language internet, media, and other reference sources; and
  • a plan to visit, structured around a trip objective, key issues to research/address, executive orientation, and an agenda that matches.

Additional services: Market Research

  • market size and segmentation study
  • interviews with key players in your industry to find what works and what might happen next

Communicate your strengths so you can position effectively

Competition for the attention of China’s most qualified partners is intense. Successful positioning is a matter of building a reputation, one that highlights your strengths most relevant to the commercial landscape in China. 

Develop a Communications Package

  • construct a key message template - through review of your firm's marketing materials and follow-up strategy session - determine the strengths of your company and express in a way that Chinese understand; and
  • draft a plan to communicate these strengths, in Chinese language, though sales collaterals, company website, speeches, and media outreach.

Learn about business culture so you can manage partnerships more successfully

Partner selection and relationship building are critical. Acting from a premature conviction that a serendipitously found partner is a great fit, or from an idea that Chinese partners and customers respect and respond to the same things as Americans (or vice versa) is a recipe for catastrophe. Ignoring the need to work within the realities of culture and context is costly and avoidable.

Invest in a Cultural Training

  • reduce misunderstanding and miscommunication by learning to read the signals
  • learn when to push and when to hold back
  • learn best practices for communication across the USA-China enterprise culture gap
  • behave in way that won't undermine your position as an individual or your company's reputation

 
     
  As cheerful as the actual bronze statue is severe, this representation of the Statue of Liberty adds the icons of the Buddhist Guan Yin – a female goddess of compassion. What we see in each other’s icons can be revealing and surprising – consider how much gets lost in the translation as we describe our identities across the US-China cultural divide.